Rob Hefferon

Manager, Strategy & Learning

As Manager of Strategy and Learning, I work across the organization to track our targets and ensure that our global team has the data and support they need to execute against our strategy. An ill-fated barista career in college grew into an interest in coffee production. A year-long research project into that value chain brought me around the globe and I developed a passion for sustainable agriculture more broadly. A long-time admirer of Root Capital, I’m grateful to be a part of an organization so dedicated to working hand-in-hand with farmers to find innovative solutions to our global challenges. Outside of work, I’m bound to be at a coffee shop or farmer’s market, checking out small businesses here in Massachusetts!