Press Room


Press Kit

Our online press kit contains information about our mission and history, senior staff bios, and official Root Capital logos for use by the media. For more information or to book an interview with one of our staff experts, please reach out to the press contact on the left.

About Root Capital
Leadership
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Press Releases

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Meet Our Clients

Maraba: Rebuilding Lives and Livelihoods After Genocide in Rwanda

After the Rwandan genocide devastated the country, smallholder coffee farmers banded together to help their community recover and prosper. When genocide broke out in Rwanda in early April 1994, coffee farmers around the small town of Maraba had just begun the harvest. Early pickings were underway, and the coffee cherries were in their final weeks of maturation. Three months later…

La Vivriére: Reclaiming Nutritious Home-Grown Grains in Senegal

Recognizing the need for affordable, nutrient-rich alternatives to imported rice, this agroprocessing business built up the market for traditional Senegalese grains. After years of watching working mothers feed their children imported rice rather than local Senegalese grains, Bineta Coulibaly decided to take action. Traditionally, women used locally-produced and nutrient-rich millet flour to make couscous, arraw (small balls of flour cooked…


Publications


Financing Farm Renovation: How to Build Resilience Using a Blend of Capital
by Matt Foerster

More than two years after the launch of the Coffee Farmer Resilience Initiative, we share initial learning and recommendations on how to design financial products and services for long-term farm renovation. Discover how leading coffee companies—along with the public sector, private foundations, and impact investors—are using a blend of capital to invest in the future of coffee.

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Investing in Resilience: A Shared Value Approach to Agricultural Extension
by Elizabeth Teague

We detail the role that rural businesses can play in helping smallholder producers improve resilience. By providing farmers with the knowledge and tools to improve their agricultural practices and productivity, they can contribute to more stable and prosperous farmer livelihoods, help mitigate climate change, and create shared value for entire supply chains.

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Three Ways To Keep Your Clients Front And Center
by Willy Foote

Too often, vital client voices are not always heard above the hype, or through the hyperness of entrepreneurial instincts and enterprise building. How can entrepreneurs cultivate and codify a culture of empathy and understanding and always put clients at front and center?

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