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Root Capital’s New Look

Posted by: Scott McDonald, Chief External Affairs Officer | Monday July 1st, 2024

Summary of this blog:

As we celebrate Root Capital’s 25th year of operation, we are embracing the spirit of change while honoring our legacy of innovation and impact through a refreshed brand and website.

Root Capital’s New Look
Root Capital staff wearing t-shirts with the new logo. Credit: Root Capital.

When Root Capital was founded in 1999, it was with the belief that smallholder farmers and smaller agricultural businesses were critical engines of economic growth and social stability in rural communities across the world. That belief is still as strong today as it was 25 years ago, and it continues to shape our mission, values, and relationships.

Over a quarter century we have learned a lot from our clients, and continue to walk alongside them as the world changes exponentially around us all. Together, we face more complex challenges and use our learnings to inform new solutions to the economic, climate, and demographic injustices that persist and that drive our mission.

The inevitability of change is something that agricultural communities understand well. As we celebrate Root Capitali’s 25th year of operation, we are embracing the spirit of change while honoring our legacy of innovation and impact through a refreshed brand and website.

Our new website is mobile-friendly, accessible, and optimized for search engines, ensuring that our network of supporters, investors and thought leaders will continue to grow. Whether you’re a funder looking for impact reports, a prospective client seeking advisory services, a candidate looking to join the Root Capital team, or someone with a keen interest in access to finance, climate action, gender equity, or next generation jobs, our new website is designed with you in mind.

I invite you to explore the website and experience the refreshed Root Capital brand. Thank you for being part of our journey. Here’s to many more years of growth, impact, and shared success as we grow rural prosperity and build the resilience of farming families and communities around the world.