Manager, Content Development & Communications
Reports To: Senior Director, Marketing & Communications
Job Type: Full-time, Exempt
Region: United States
Start Date: Immediate
Contact: Please apply using the form below.
About Root Capital
Agriculture is the key to unlocking a better future for billions of people. But while rural families sustain the world, they struggle to sustain themselves. Root Capital is a nonprofit social impact investor that puts its money where others don't – in underserved agricultural businesses.
We provide financing and business training to agricultural enterprises in the "missing middle" - those that are too big for microloans but too small for commercial lenders. As these agricultural businesses succeed and scale, they become engines of impact that help farming families, communities, and economies to flourish.
Founded in 1999, we are the largest social investor in agricultural businesses. As both a lender and a nonprofit, our unique model allows us to go where other financiers don’t and support agricultural enterprises so they can succeed and grow. Our world-class team of experts identifies, partners with, and invests in exceptional agricultural entrepreneurs in Africa, Asia, and Latin America.
Over 23 years, Root Capital has invested $1.7 billion in more than 750 agricultural enterprises, proving these under-served businesses are bankable and investable. We have shown that access to finance helps these enterprises succeed and fuels the economy. Root Capital’s investments and essential business and finance training have impacted 10 million farming families through job creation, financial security, and climate resiliency. Headquartered in Cambridge, Massachusetts, we currently have offices in Costa Rica, Mexico, Nicaragua, Colombia, Peru, Ghana, and Kenya.
Working closely with the Senior Director of Marketing & Communications, the Manager of Content Development & Communications is responsible for executing and overseeing content strategy. The manager will have a creative vision, collaboration skills, the ability to understand and work with stakeholders, and the ability to engage diverse target audiences: donors, investors, clients, staff, and other partners. Working closely with teams across the entire organization, the manager writes and edits for Root Capital’s website, blog, newsletter, external media, campaigns, and programs. The manager also oversees the work of the Content Development Associate and serves as a key contact to external vendors (designers, web developers, writers, etc.).
Organizational Content Generation 50%
- Develop and own Root Capital’s pipeline of content, remain informed on key initiatives, and distill complex, programmatic initiatives into simple and motivating communications assets, including: Long-form content (reports, thought pieces, etc.), Short-form content (blog posts, case studies, marketing collateral, etc.) and Investment summaries
- Collaborate with team members across different disciplines to drive their agendas and meet goals through effective marketing communications.
- Liaise with Root Capital staff, including senior leaders, to develop new materials and approaches that communicate Root Capital’s value proposition to current and potential clients.
- Initiate process and system improvements to streamline Root Capital’s communications function and identify areas for cross-team collaboration.
- Hire and manage the Content Development Associate to create, distribute, and track the performance of content.
- Develop goals, conduct performance reviews, and identify professional development opportunities for the associate.
- Serve as a writing coach and mentor for the associate and other internal and external writers, ensuring all work is strategically aligned with department priorities.
- With the help of the Content Development Associate, conduct primary and secondary audience research on donors and investors, clients and other critical stakeholders as needed to inform and strengthen content for written or multimedia materials.
Engage on Big Picture Strategy 10%
- Contribute to high-level team planning around branding, editorial strategy, and marketing plans.
- With team members, think creatively about how to engage, inspire, and educate Root Capital’s priority audiences.
Required Skills and Experience:
- Bachelor’s degree in Communications, Journalism, Public Relations, or English.
- At least 5-7 years of relevant communications experience, preferably in nonprofits, social enterprise, sustainable value chains, agricultural finance, and/or impact investing.
- Outstanding writing and editing skills with the proven ability to engage a variety of diverse audiences (previous experience engaging with investors, donors, and/or agricultural businesses a plus).
- Perceptive listening skills and the ability to synthesize vast amounts of complex information into compelling and succinct messages.
- Exceptional grammatical skills are a must, familiarity with the New York Times Manual of Style and Usage desired.
- Expertise in stakeholder analysis, audience segmentation, and persona development.
- Ability to drive decisions based on data, assess content metrics and performance and adapt approaches to achieve increased effectiveness and a more distinctive brand.
- Expertise with content marketing, email marketing, fundraising campaigns, and marketing automation.
- Previous management experience is highly desired.
- Must be able to handle multiple projects under tight deadlines and to be able to work well in a complex organization.
- Graphic design skills are a big plus!
- Ability to travel (maximum once/year) to rural regions of developing countries where Root Capital operates. Ability to travel 2-5 times/year domestically for team retreats and conferences.
- Entrepreneurial spirit and ability to think creatively, take initiative and work independently while enjoying collaboration and knowing when to seek support.
- A high degree of personal integrity and discretion while handling sensitive internal communications.
- Cultural sensitivity and ability to gather targeted information from people with diverse cultural and economic backgrounds.
- Commitment to Root Capital’s mission.
- Authorized to work in the United States.
More information about Root Capital is available at www.rootcapital.org. Applications are accepted on a rolling basis. Candidates are encouraged to apply using the form below as soon as possible. Along with a thoughtful cover letter and resume showcasing how your skills and experience make you a good fit for this role, please provide 2 writing samples (e.g. blog post, report, press release, event remarks). Please also share your language abilities, salary requirements, and how you learned of the position. Finalist candidates will be required to provide at least three work-related references.
U.S applicants: Root Capital Inc. participates in E-Verify and will provide the federal government your I-9 information to confirm that you are authorized to work in the U.S. For more information, see here. Learn more about your right to work.
Root Capital provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, creed, religion, sex, national origin, ancestry, active military or veteran status, age, physical or mental disability, medical condition, pregnancy (which includes pregnancy, childbirth, medical conditions related to pregnancy and childbirth, and breastfeeding and expressing breast milk), sexual orientation, gender, gender identity, gender expression, genetic information, or any other characteristic protected by law. Root Capital is committed to creating a dynamic work environment that upholds our leadership principles of empowerment, equity, integrity, service, and transparency.